August 17, 2009

As more and more bloggers and website owners turn to social media as one of their major promotional methods, the need to understand Social Media Marketing becomes even more important.

What is Social Media Marketing (SMM)?
SMM involves promoting content in various ways to social media users, in attempt to increase traffic and exposure. SMM can involve developing content that targets social media users, building a network of other users, requesting votes from others, and anything else that involves getting votes and traffic from social media websites.

What is the difference between SMM and Social Media Optimization?
The term Social Media Optimization usually doesn’t include the act of promoting content through such methods as requesting votes. SMO involves creating the right content and setting a website up to be friendly to social media users, but doesn’t go as far in terms of promoting the content.

Learn more about social media at http://traffikd.com/smm/faq/.